---
title: "SMS pricing and sender ID rules in Canada"
description: "Business SMS in Canada from $0.0170: operator rates, volume tiers, sender ID registration and CRTC rules. Indicative list rates. We handle registration."
canonical: "https://omnichannels.ai/sms-pricing/canada/"
language: "en"
updated: "2026-10-01"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# SMS pricing and sender ID rules in Canada

Canonical: https://omnichannels.ai/sms-pricing/canada/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Canada, from BroadNet's published rate card and regulatory research.

**Short answer:** Business SMS to Canada starts at $0.0170 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 3 mobile operators are covered, all on direct routes. Sender ID registration with CRTC typically takes 3–6 weeks (short codes, after txt.ca approval).

## Rates by operator and volume tier

| Operator | Route | Up to 100,000 | 100,000 to 1 million | 1 to 5 million | 5 million and more |
|---|---|---|---|---|---|
| Rogers | Direct | $0.0181 | $0.0159 | $0.0134 | $0.0109 |
| Bell Canada | Direct | $0.0181 | $0.0159 | $0.0134 | $0.0109 |
| Telus | Direct | $0.0170 | $0.0150 | $0.0126 | $0.0102 |

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026.

## SMS rules in Canada

Summary of Canadian Radio-television and Telecommunications Commission (CRTC) and operator requirements. Last reviewed 1 October 2026; rules change, so we confirm them for your traffic during onboarding.

- **Sender ID formats:** CRTC · Rogers and Bell Canada: Common short code or long code
- **Sender ID registration:** CRTC · Rogers and Bell Canada: Short codes: application to txt.ca, carried only if at least two separately owned carriers agree; long-code requirements confirmed during onboarding Typical lead time: 3–6 weeks (short codes, after txt.ca approval).
- **Consent (opt-in):** TCPA-compliant express written consent required for marketing. Transactional traffic permitted under the established-business-relationship exception.
- **Opt-out:** STOP keyword honoured immediately and confirmed once. CTIA short-code monitoring audits compliance.
- **Quiet hours and send window:** We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
- **Regulator:** Canadian Radio-television and Telecommunications Commission (CRTC). Country code +1.

## Sources

- List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator: https://omnichannels.ai/pricing/estimator/
- [Canadian Radio-television and Telecommunications Commission (CRTC)](https://crtc.gc.ca/)
- [txt.ca](https://www.txt.ca/en/apply-for-a-short-code/)

## SMS to Canada: questions

### How much does it cost to send an SMS to Canada?

Indicative list rates start at $0.0170 per SMS segment, falling to about $0.0106 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

### Do I need to register a sender ID in Canada?

Yes. Short codes: application to txt.ca, carried only if at least two separately owned carriers agree; long-code requirements confirmed during onboarding. We submit it for you and confirm the current requirements during onboarding.

### How long does sender ID registration take in Canada?

Typically 3–6 weeks (short codes, after txt.ca approval), depending on the registry and the documents provided. We confirm the current timeline for your sender ID during onboarding.

### When can I send promotional SMS in Canada?

There is no regulator-published window that we know of in Canada. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

### Which mobile operators can I reach in Canada?

Rogers (direct route), Bell Canada (direct route), Telus (direct route).

### What opt-out wording is required in Canada?

STOP keyword honoured immediately and confirmed once. CTIA short-code monitoring audits compliance.

Data: BroadNet published rate card and regulatory research, reviewed 1 October 2026. URL: https://omnichannels.ai/sms-pricing/canada/