---
title: "SMS pricing and sender ID rules in Brazil"
description: "Business SMS in Brazil from $0.0364 per message: operator rates, volume tiers, sender ID registration (5-10 business days), Anatel rules and quiet hours."
canonical: "https://omnichannels.ai/sms-pricing/brazil/"
language: "en"
updated: "2026-09-29"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# SMS pricing and sender ID rules in Brazil

Canonical: https://omnichannels.ai/sms-pricing/brazil/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Brazil, from BroadNet's published rate card and regulatory research.

**Short answer:** Business SMS to Brazil starts at $0.0364 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 3 mobile operators are covered, all on direct routes. Sender ID registration with Anatel typically takes 5-10 business days.

## Rates by operator and volume tier

| Operator | Route | Up to 100,000 | 100,000 to 1 million | 1 to 5 million | 5 million and more |
|---|---|---|---|---|---|
| Vivo | Direct | $0.0413 | $0.0363 | $0.0306 | $0.0248 |
| Claro Brasil | Direct | $0.0389 | $0.0342 | $0.0288 | $0.0233 |
| TIM Brasil | Direct | $0.0364 | $0.0320 | $0.0269 | $0.0218 |

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026.

## SMS rules in Brazil

Summary of Agência Nacional de Telecomunicações (Anatel) and operator requirements. Last reviewed 29 September 2026; rules change, so we confirm them for your traffic during onboarding.

- **Sender ID formats:** Anatel · Vivo and Claro Brasil: Alphanumeric (where supported) or numeric long-code / short-code
- **Sender ID registration:** Anatel · Vivo and Claro Brasil: Set by the operators; BroadNet confirms the current requirements during onboarding Typical lead time: 5-10 business days.
- **Consent (opt-in):** Verifiable opt-in required, with consent records retained per the local data-protection law.
- **Opt-out:** STOP / SAIR keyword honoured network-wide. Opt-out is one-step and applied across the operator.
- **Quiet hours and send window:** We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
- **Regulator:** Agência Nacional de Telecomunicações (Anatel). Country code +55.

## Sources

- List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator: https://omnichannels.ai/pricing/estimator/
- [ANATEL](https://www.gov.br/anatel/)
- [ANPD](https://www.gov.br/anpd/)

## SMS to Brazil: questions

### How much does it cost to send an SMS to Brazil?

Indicative list rates start at $0.0364 per SMS segment, falling to about $0.0233 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

### Do I need to register a sender ID in Brazil?

Yes, in practice: the mobile operators in Brazil set the sender ID requirements rather than a central registry. BroadNet confirms the current requirements during onboarding.

### How long does sender ID registration take in Brazil?

Typically 5–10 business days, depending on the operator and the documents provided. We confirm the current timeline for your sender ID during onboarding.

### When can I send promotional SMS in Brazil?

There is no regulator-published window that we know of in Brazil. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

### Which mobile operators can I reach in Brazil?

Vivo (direct route), Claro Brasil (direct route), TIM Brasil (direct route).

### What opt-out wording is required in Brazil?

STOP / SAIR keyword honoured network-wide. Opt-out is one-step and applied across the operator.

Data: BroadNet published rate card and regulatory research, reviewed 29 September 2026. URL: https://omnichannels.ai/sms-pricing/brazil/