---
title: "White-label SMS reseller programme on direct operator routes"
description: "Start an SMS reseller business under your own brand: direct operator routes, sender IDs, SMPP binds, Arabic SMS, client sub-accounts and per-route pricing."
canonical: "https://omnichannels.ai/partners/white-label-sms/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# White-label SMS reseller programme on direct operator routes

Canonical: https://omnichannels.ai/partners/white-label-sms/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Sell A2P SMS under your own brand without negotiating operator contracts. Your clients send from your console, your API or dedicated SMPP binds, and the traffic runs over BroadNet's direct connections to more than 1,000 operators and aggregators.

**Short answer:** The OmniChannels.ai white-label SMS programme lets you resell A2P SMS under your own brand. Clients use a console on your domain, a REST API or dedicated SMPP 3.4 binds over TLS, with sender IDs, two-way SMS, Unicode and Arabic, and number lookup. You buy at volume-based wholesale rates per destination, quoted by sales, set your own retail price per route and client, and see your margin per account.

## An SMS business without building an SMS network

- **Direct operator connectivity:** Traffic runs over BroadNet's direct connections to more than 1,000 operators and aggregators, so you sell on routes you can stand behind.
- **Sender ID registration, country by country:** We guide each client's sender ID registration through the local rules and documents, with registration fees passed through at cost.
- **REST API and SMPP 3.4 over TLS:** Clients integrate with a REST API and delivery webhooks, and high-volume clients get dedicated SMPP binds provisioned per account.
- **Unicode and Arabic SMS:** Send Arabic and other Unicode messages with correct encoding and segment counting, alongside standard GSM text.
- **Number lookup before you send:** HLR and number lookup checks numbers before a campaign, so clients send less to invalid or unreachable numbers.
- **Two-way SMS:** Receive replies and keywords for opt-outs, confirmations and simple conversations, in the console or by webhook.
- **Per-route retail pricing:** Set retail prices per client and per destination route on top of your wholesale cost, and see your margin per account.
- **Credit control per client:** Prepaid or postpaid clients, with top-ups, caps and suspension, so one client's traffic never becomes your credit risk.
- **Delivery reports under your brand:** Summary and advanced delivery reports with filters and CSV export, plus SUBMITTED to DELIVERED statuses by webhook.
- **WhatsApp and RCS when clients outgrow SMS:** Upsell richer channels from the same console, with automatic fallback to SMS where they are not delivered.

## The SMS reseller toolkit

| Item | Details |
|---|---|
| Console campaigns | Quick send, bulk, personalised and auto-scheduled SMS with Excel or CSV upload, preview and duplicate filtering. |
| REST API | Bearer-token API at api.broadnet.me with an OpenAPI 3.1 spec, a TypeScript SDK and delivery webhooks. |
| SMPP binds | SMPP 3.4 over TLS, provisioned per account, for clients and platforms that already speak SMPP. |
| Sender IDs | Alphanumeric and numeric sender IDs, registered per country where local rules require it. |
| OTP and notifications | Transactional SMS for codes and alerts, with voice OTP and WhatsApp authentication templates as alternatives. |
| Number lookup | HLR and number lookup to validate lists before sending. |
| Reseller API | Create client accounts, top up credit, manage rate cards and pull reports from your own systems. |

## Start your SMS reseller business

1. **Apply and agree your rate card:** Share your target destinations and expected volumes. Sales quotes volume-based wholesale rates per destination and agrees your tier.
2. **Brand your console:** Provide your logo, colours and domain. Your console, invoices, reports and API go live under your brand.
3. **Register your first sender IDs:** Collect each client's documents and submit sender ID registrations in the countries they send to. Timelines are set by each country's rules.
4. **Connect clients:** Clients send from the console, integrate the REST API or bind over SMPP. Test with your own verified numbers first.
5. **Launch and manage margin:** Watch delivery and margin per route and client, adjust retail rates and add channels as clients grow.

## Is the white-label SMS programme right for you?

### A good fit when

- You are a telecom reseller, MVNO, IT company or agency with business clients who send OTPs, alerts or campaigns.
- You run an SMS platform today and want better routes or a second supplier over SMPP.
- You sell into the GCC, MENA or other markets where Arabic SMS and registered sender IDs matter.
- You want to add WhatsApp and RCS later without changing platforms.

### Good to know before you start

- Sender ID rules differ by country, and some markets need documents from each end client before traffic is allowed.
- Promotional SMS is subject to local rules such as consent, opt-out and permitted sending hours, which your clients must follow.
- Wholesale rates are not published; they are quoted per destination and depend on committed volume.
- Postpaid terms for your account need a credit review; most partners start prepaid.

## SMS reseller questions

### How do I start an SMS reseller business?

Choose the markets and client types you will serve, agree a wholesale rate card with a provider that has direct operator routes, brand a reseller console, and register sender IDs for your first clients. On OmniChannels.ai a typical launch takes about four weeks once your brand assets and documents are ready.

### What is a white-label SMS platform?

It is an SMS platform you sell as your own. Your clients sign in on your domain, see your logo and receive your invoices and delivery reports, while the provider runs the operator connections, routing and infrastructure underneath.

### How do SMS reseller margins work?

You pay a wholesale rate per message segment for each destination and charge clients your own retail rate. Your margin is the difference, multiplied by segments sent. Long or Unicode messages, including Arabic, use more segments, so price per segment rather than per message.

### Do I need my own operator contracts or SMPP connection?

No. Traffic runs over BroadNet's direct connections to more than 1,000 operators and aggregators. You only need SMPP if you or your clients prefer it to the REST API, in which case binds are provisioned per account over TLS.

### Can my clients use their own sender ID?

Yes, where the destination country allows it. Many countries, including the UAE and Saudi Arabia, require sender IDs to be registered with documents from the client. Registration fees are passed through at cost, and timelines depend on the country.

### Can I connect my existing SMS platform?

Yes. If you already run a platform, you can bind to it over SMPP 3.4 with TLS or call the REST API, and use OmniChannels.ai as your route supplier while keeping your own client front end.

### What stops one client's traffic from hurting the others?

Each client has its own sub-account, sender IDs and credit, and you can cap or suspend any account immediately. Number lookup and consent rules reduce failed and unwanted messages before they are sent.

Updated: 2026-10-10