---
title: "Run your own messaging company: WhatsApp, SMS, RCS and voice under your brand"
description: "Resell WhatsApp, SMS, RCS, voice and more under your own brand: your domain, console, invoices and prices, with client sub-accounts, a reseller API and MCP."
canonical: "https://omnichannels.ai/partners/resellers/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# Run your own messaging company: WhatsApp, SMS, RCS and voice under your brand

Canonical: https://omnichannels.ai/partners/resellers/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

Give your clients a messaging platform with your name on the door. They sign in on your domain, buy at your prices and receive your invoices, while BroadNet, in business since 2003 with direct connections to more than 1,000 operators and aggregators, runs the channels, routes and engineering underneath.

**Short answer:** The OmniChannels.ai reseller programme lets you sell WhatsApp, SMS, RCS, voice, Messenger, Instagram, Telegram, email and push under your own brand. You get a white-label console on your domain, a sub-account per client with its own credit, sender IDs, rate card and users, a reseller API and an MCP server for AI agents. You buy at volume-based wholesale rates quoted by sales, set your own retail prices and see your margin per account.

## Everything the platform does, sold as your product

- **A console with your brand, not ours:** Your logo, domain and colours across the login, dashboard, billing and reports. Your clients see your company; BroadNet stays in the background.
- **A sub-account for every client:** Each client gets an isolated account with its own credit balance, sender IDs, rate card, users and webhooks, so one client's settings never affect another's.
- **Reseller, executive and user roles:** Decide who in your team and your clients' teams can change prices and credit, who manages accounts and who only sends messages and reads reports.
- **Your prices, your margin:** Buy at volume-based wholesale rates and set retail prices per client and per route. A margin view shows wholesale cost against your revenue for every account.
- **Prepaid or postpaid, with credit control:** Run clients on prepaid balances or postpaid terms. Top up, cap or suspend any account at any time, so credit risk stays within your limits.
- **A reseller API for automation:** Create accounts, top up credit, manage rate cards and pull reports from your own billing or CRM system instead of working by hand.
- **White-label REST API and dedicated SMPP binds:** Your clients integrate with a REST API and delivery webhooks under your brand, and high-volume clients can have dedicated SMPP 3.4 binds over TLS.
- **Chatbots, AI agents and an MCP server:** Sell Arabic and English chatbots and AI agents through BroadNet AI, and let AI agents send and track messages through the MCP server.
- **You own the client, we back you up:** You handle the relationship and first-line support. BroadNet provides second-line support and engineering behind you, including channel set-up and delivery investigations.
- **Direct operator connectivity:** SMS runs over BroadNet's direct connections to more than 1,000 operators and aggregators. WhatsApp runs through BroadNet as an official Meta Business Solution Provider, and RCS through BroadNet as a Google RBM partner.

## What you can resell

| Item | Details |
|---|---|
| WhatsApp Business API | Clients connect their own WhatsApp Business accounts through Meta's Embedded Signup, then use templates, interactive messages, Flows, catalogs and the shared inbox. |
| SMS | A2P and two-way SMS with sender IDs, bulk and personalised sends, Unicode and Arabic, number lookup, REST API and SMPP. |
| RCS business messaging | Verified branded senders, rich cards, carousels and suggested replies, with automatic SMS fallback where RCS is not available. |
| Voice | Voice OTP, IVR, outbound calls, AI voice agents and dialers in a white-label, multi-tenant setup, provisioned with the account team. |
| Messenger and Instagram | Facebook Page and Instagram conversations in the shared inbox, plus sends within Meta's messaging rules. |
| Telegram, Email and Push | Additional channels on the same console, API and reporting, so you can offer clients one platform for every message type. |
| Chatbots and AI agents | English and Arabic bots and AI agents through BroadNet AI, with handover to human agents, scoped per client. |

## Launch your messaging business in four weeks

1. **Apply, scope and sign:** Tell us your markets, channels and target clients. Your partner manager matches you to a tier, agrees the commercial model and issues your wholesale rate card.
2. **Brand your platform:** Send your logo, colours and the domain you want to use. We configure your console, login page, invoices, reports and API under your brand, and open a demo tenant.
3. **Train your team and price your offer:** Your sales and support staff are trained on the console and channel rules. You build retail rate cards and start sender ID and WhatsApp onboarding for your first clients.
4. **Go live with your first clients:** Create client sub-accounts, assign credit and users, and send production traffic. Review delivery, margin and pipeline with your partner manager.

## Is the reseller programme right for you?

### A good fit when

- You are a telecom reseller, MVNO, agency, software vendor or regional distributor in the GCC or beyond with clients who need business messaging.
- You want the client relationship, the billing and the margin to stay with your company.
- You need several channels on one platform rather than separate contracts for WhatsApp, SMS, RCS and voice.
- You want to automate account creation, credit and pricing through an API, or let AI agents work through the MCP server, as your client base grows.

### Good to know before you start

- Meta reviews each client's WhatsApp business, display name and templates, and Google and operators approve RCS agents and sender IDs; these approvals cannot be skipped.
- Sender ID registration rules differ by country, and some markets require documents from each end client before traffic is allowed.
- Postpaid billing for your account needs credit approval; prepaid is the usual starting point.
- You provide first-line support to your clients, so your team needs to be trained on the channels you sell.

## Reseller programme questions

### What is a white-label messaging reseller programme?

It lets you sell a messaging platform as your own product. Your clients use a console, API and reports under your brand and pay you, while the provider runs the platform, operator connections and channel approvals underneath. On OmniChannels.ai that covers WhatsApp, SMS, RCS, voice, Messenger, Instagram, Telegram, email and push.

### Do my clients see BroadNet anywhere?

Not in your console, delivery reports, invoices or API, which carry your brand and domain. A few third-party steps are outside anyone's white-label: Meta's own Embedded Signup screens for WhatsApp and some operator sender ID registration forms may refer to the underlying provider.

### Which channels and features can I resell?

All of them. Resellers get every capability of the platform: WhatsApp Business API, SMS, RCS, voice, Messenger, Instagram, Telegram, email and push, plus the shared inbox, campaigns, chatbots and AI agents, the REST API, SMPP binds and the MCP server.

### How do pricing and margins work?

You buy at volume-based wholesale rates, quoted by sales per destination and channel, and set your own retail prices for each client and route. The margin view compares wholesale cost with retail revenue per sub-account. Meta's WhatsApp charges and operator sender ID fees are separate pass-through costs.

### What is the difference between the Launch and Signature tiers?

Both include every channel, sub-accounts, your own pricing and the reseller API. Signature adds full white-label on your own domain, dedicated SMPP binds, a dedicated partner manager with solution-architect time, priority second-line support, co-marketing and shared leads, in return for a volume commitment agreed with sales.

### How long does it take to launch?

A typical launch takes about four weeks from signed agreement to first live client, provided your brand assets and company documents are ready. Each client's WhatsApp verification, template reviews and sender ID registrations then run on Meta's and the operators' timelines, which vary by country.

### Can I resell the WhatsApp Business API?

Yes. BroadNet is an official Meta Business Solution Provider. Each client connects its own WhatsApp Business account and number through Meta's Embedded Signup, then submits templates for Meta review. Meta's business verification, messaging limits and per-message charges apply to each client individually.

### Can AI agents work on my clients' accounts?

Yes, through the MCP server at mcp.broadnet.me. An agent in Claude, Cursor, VS Code or n8n can send messages, use WhatsApp templates and read delivery reports with the permissions of the key it is given, so it acts only on that key's account. Keep human approval on for every send.

### Should I choose prepaid or postpaid?

Most resellers start prepaid, topping up their own balance and allocating credit to clients. Postpaid terms are available after a credit review. Separately, you choose prepaid or postpaid for each of your clients and can cap or suspend them at any time.

### Is there a minimum commitment?

Commitments depend on your tier and are agreed with sales. Referral partners have none; Signature and wholesale partners agree a monthly volume commitment, and a larger commitment usually brings better wholesale rates. We discuss realistic volumes during scoping rather than applying a fixed minimum.

Updated: 2026-10-10