--- title: "SMS and WhatsApp business messaging in Lebanon" description: "Send SMS and WhatsApp messages in Lebanon from sender IDs registered with Alfa and Touch, in Arabic, English and French. Supported by BroadNet's Beirut office." canonical: "https://omnichannels.ai/markets/lebanon/" language: "en" updated: "2026-10-10" publisher: "BroadNet Technologies" brand: "OmniChannels.ai" --- # SMS and WhatsApp business messaging in Lebanon Canonical: https://omnichannels.ai/markets/lebanon/ Language: en Publisher: OmniChannels.ai by BroadNet Technologies Reach customers in Lebanon on WhatsApp, SMS and voice from one platform, with sender IDs registered directly with Alfa and Touch and messages in Arabic, English and French. BroadNet is licensed in every country where it operates. **Short answer:** Business SMS in Lebanon uses alphanumeric sender IDs registered with the two mobile networks, Alfa and Touch, under the Telecommunications Regulatory Authority (TRA). Marketing should go only to consenting customers with a free opt-out. WhatsApp is central to customer contact in Lebanon. OmniChannels.ai, powered by BroadNet with an office in Beirut, registers your sender IDs and sends WhatsApp, Arabic, English and French SMS and voice OTP. ## What you can send in Lebanon with OmniChannels.ai - **Sender IDs registered with Alfa and Touch:** BroadNet's operator team registers your sender IDs directly with both Lebanese networks. - **WhatsApp Business API:** BroadNet is an official Meta Business Solution Provider. Send approved templates, media and buttons, and run support conversations in the shared inbox. - **Arabic, English and French:** Write messages in the language each customer uses. Arabic SMS uses Unicode; French accents may switch a message to Unicode too, which the preview shows. - **One inbox for every channel:** WhatsApp, Instagram, Messenger, SMS replies and email land in one thread per customer, with assignment and tags. - **Voice OTP:** Send one-time passwords by voice call with text-to-speech, including Arabic. Voice is provisioned with the account team. - **Channel fallback:** Send on WhatsApp first and fall back to SMS when a message is not delivered, with one webhook format for statuses. - **Support from BroadNet's home team:** BroadNet has an office in Beirut, so you work with a team that knows the Lebanese networks and language mix. ## What to know before sending in Lebanon | Item | Details | |---|---| | Sender ID | Register alphanumeric sender IDs with both Alfa and Touch before sending. Registration in Lebanon is usually quicker than in most Gulf markets, but still plan for it. | | Promotional messages | Send marketing only to customers who agreed to receive it, from a sender ID approved for promotions, at reasonable hours. | | Consent and opt-out | Offer a free and simple opt-out in every promotional message and suppress opted-out numbers across campaigns. | | Languages | Arabic, English and French are all common, often mixed. Check encoding and segment count, especially for Arabic and accented French. | | WhatsApp | WhatsApp is the default way many Lebanese customers contact businesses. Use approved templates for business-initiated messages. | | Personal data | Lebanon's law on electronic transactions and personal data applies to your contact lists. Keep data to what you need. | ## How to launch business messaging in Lebanon 1. **Pick channels and languages:** Decide which use cases run on WhatsApp, which need SMS, and which languages each audience reads. 2. **Register sender IDs:** Share your company documents, an authorization letter and brand proof. We register with Alfa and Touch. 3. **Connect WhatsApp:** Onboard through Meta Embedded Signup and submit templates in Arabic, English or French. 4. **Set up inbox and fallback:** Assign agents in the shared inbox, connect your systems through the REST API and set WhatsApp-to-SMS fallback. 5. **Test and launch:** Send test messages to Alfa and Touch numbers, check delivery reports and launch. ## Is this the right setup for your Lebanon traffic? ### A good fit when - Your customers expect to reach you on WhatsApp. - You write in Arabic, English and French, sometimes in one message. - You send OTPs or alerts that must also reach phones without data. - You want a provider that knows the Lebanese networks first-hand. ### Good to know before you start - Sender IDs still need registration on both networks before launch. - Mixed-language or accented messages can use more SMS segments. - Marketing needs consent and a working opt-out. - Rules change, and we confirm current requirements at onboarding. ## Lebanon business messaging questions ### Who regulates business SMS in Lebanon? The Telecommunications Regulatory Authority (TRA) is the telecom regulator, and sender IDs are registered with the two mobile networks, Alfa and Touch. Personal data in your lists falls under Lebanon's law on electronic transactions and personal data. ### Do I need to register my sender ID with both networks? Yes. Register with both Alfa and Touch so every Lebanese subscriber sees your brand name. BroadNet's operator team submits the registration to both networks. ### Can I send SMS in French? Yes. Note that some accented French characters are not in the basic GSM character set and switch the message to Unicode, which fits 70 characters instead of 160. The preview shows the encoding and segment count before you send. ### Is WhatsApp better than SMS in Lebanon? For conversations, support and rich content, WhatsApp is usually the channel customers prefer. SMS remains useful for OTPs and alerts that must reach every phone. Fallback lets you send on WhatsApp first and switch to SMS automatically. ### Does BroadNet have a team in Lebanon? Yes. BroadNet Technologies has an office in Beirut, on Clemenceau Street, alongside its headquarters in Dubai. It has direct connections to more than 1,000 operators and aggregators and offices in 15 cities, and powers the OmniChannels.ai platform. ### Can my team answer WhatsApp, Instagram and SMS in one place? Yes. The shared inbox keeps one thread per customer across WhatsApp, Instagram, Messenger, SMS replies and email, with agent assignment, tags and templates. ## Official sources - [Telecommunications Regulatory Authority (TRA)](https://www.tra.gov.lb/) Updated: 2026-10-10