---
title: "Promotional SMS"
description: "Promotional SMS is any text message whose purpose is to market products, services or offers. It is usually subject to opt-in consent, opt-out handling, sending-hour limits and sender ID rules."
canonical: "https://omnichannels.ai/glossary/promotional-sms/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# Promotional SMS

Canonical: https://omnichannels.ai/glossary/promotional-sms/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

**Definition:** Promotional SMS is any text message whose purpose is to market products, services or offers. It is usually subject to opt-in consent, opt-out handling, sending-hour limits and sender ID rules.

Examples include discounts, product launches, event invitations and re-engagement messages. Because recipients did not trigger them, regulators apply stricter rules than to transactional SMS.

Common obligations are prior consent, a free and simple opt-out, honouring do-not-disturb registries and avoiding late-night sending. Exact rules vary by country.

In the UAE, promotional SMS conventions have included an “AD” marker for promotional sender IDs; in Saudi Arabia and other GCC markets, operators and regulators also distinguish promotional sender IDs. Confirm current requirements at onboarding.

Keep messages short, identify the brand, include a clear call to action and a tracked link, and measure conversions rather than sends.

## Example

```
Acme: 20% off all shoes this weekend. Shop acme.example/s Reply STOP to opt out.
```