---
title: "Business Solution Provider (BSP)"
description: "A Business Solution Provider (BSP) is a company authorised by Meta to give other businesses access to the WhatsApp Business Platform, typically handling onboarding, billing, integration and support. Meta's current term for a BSP is Solution Partner."
canonical: "https://omnichannels.ai/glossary/bsp/"
language: "en"
updated: "2026-10-10"
publisher: "BroadNet Technologies"
brand: "OmniChannels.ai"
---

# Business Solution Provider (BSP)

Canonical: https://omnichannels.ai/glossary/bsp/
Language: en
Publisher: OmniChannels.ai by BroadNet Technologies

**Definition:** A Business Solution Provider (BSP) is a company authorised by Meta to give other businesses access to the WhatsApp Business Platform, typically handling onboarding, billing, integration and support. Meta's current term for a BSP is Solution Partner.

Meta's partner documentation describes three partner types. Solution Partners provide the full range of WhatsApp Business Platform services, have credit lines they can extend to clients, and can invoice clients directly. Tech Providers can also serve other businesses, but have no credit line, so their clients pay Meta directly. Tech Partners are Tech Providers that are also Meta Business Partners.

"BSP" is the long-standing industry name for what Meta now calls a Solution Partner. Businesses usually choose a BSP to avoid building directly on the Cloud API: the BSP supplies onboarding via Embedded Signup, template management, a shared inbox, campaign tools and help with policy and quality issues.

When comparing BSPs, look at how Meta's charges are passed through (at cost or with a markup), the extra platform fees, data residency, multi-channel support (SMS, RCS, email) and the support model. Because the business owns its WABA, it can migrate to a different partner later.

BroadNet, the company behind OmniChannels.ai, is an official Meta Business Solution Provider and charges WhatsApp at Meta's rate with zero markup.

## Sources

- [Partners (Solution Partners and Tech Providers) — Meta for Developers](https://developers.facebook.com/documentation/business-messaging/whatsapp/solution-providers/overview)